:root {
  --ink: #21162b;
  --muted: #655d6b;
  --purple: #4a165f;
  --purple-deep: #2d0d3d;
  --red: #df342f;
  --paper: #f6f2ec;
  --line: #ded5cc;
  --white: #fffdfa;
  --font-display: Georgia, "Times New Roman", serif;
  --font-body: "Avenir Next", "Segoe UI", Helvetica, Arial, sans-serif;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body { margin: 0; background: var(--white); color: var(--ink); font-family: var(--font-body); font-size: 16px; letter-spacing: -.006em; }
a { color: inherit; text-decoration: none; }

.site-header {
  position: sticky; top: 0; z-index: 20; display: grid;
  grid-template-columns: 250px 1fr auto; align-items: center;
  min-height: 78px; padding: 0 4.5vw;
  border-bottom: 1px solid rgba(74, 22, 95, .12);
  background: rgba(255, 253, 250, .94); backdrop-filter: blur(14px);
}
.brand { display: inline-flex; align-items: center; }
.logo-lockup { display: inline-flex; align-items: center; color: var(--purple); font-family: var(--font-display); line-height: 1; }
.logo-lockup img { display: block; flex: 0 0 auto; }
.logo-inverse { color: var(--white); }
.logo-signature { gap: .38rem; font-size: .9rem; letter-spacing: .055em; }
.logo-signature img { width: 34px; height: 20px; object-fit: contain; }
.logo-editorial { gap: .65rem; }
.logo-editorial > img { width: 40px; height: 24px; object-fit: contain; }
.logo-editorial-copy { display: grid; gap: .08rem; }
.logo-editorial-copy span:first-child { font-size: 1.1rem; letter-spacing: .06em; }
.logo-editorial-copy span:last-child { color: var(--red); font-family: var(--font-body); font-size: .54rem; font-weight: 750; letter-spacing: .21em; }
.logo-editorial-compact .logo-editorial-copy span:first-child { text-transform: none; font-size: 1.18rem; letter-spacing: -.015em; }
.logo-editorial-compact .logo-editorial-copy span:last-child { font-family: var(--font-display); font-weight: 600; letter-spacing: .11em; }
.logo-compact { gap: .7rem; }
.logo-compact-emblem { display: inline-flex; align-items: center; font-size: 1.2rem; }
.logo-compact-emblem img { width: 28px; height: 18px; object-fit: contain; margin: 0 -.05rem; }
.logo-compact-name { padding-left: .7rem; border-left: 1px solid var(--line); font-size: .9rem; letter-spacing: .015em; }
nav { display: flex; justify-content: center; gap: 2rem; }
nav a, footer div a { color: var(--muted); font-family: var(--font-body); font-size: .88rem; font-weight: 500; letter-spacing: 0; }
nav a:hover, footer a:hover, .text-link:hover, .founder-links a:hover { color: var(--red); }
.header-cta { padding: .78rem 1.15rem .82rem; border: 1px solid var(--purple); color: var(--purple); font-family: var(--font-display); font-size: 1rem; font-weight: 600; letter-spacing: -.015em; }

.hero {
  min-height: 690px; padding: 9rem 8vw 6rem; display: grid;
  grid-template-columns: minmax(0, 1.65fr) minmax(280px, .65fr);
  align-items: end; gap: 8vw;
  background: linear-gradient(125deg, rgba(74,22,95,.035) 0 52%, transparent 52%), var(--paper);
}
.eyebrow { margin: 0 0 1.35rem; color: var(--red); font-size: .74rem; font-weight: 800; letter-spacing: .19em; text-transform: uppercase; }
h1, h2, h3 { font-family: var(--font-display); }
h1 { max-width: 950px; margin: 0; font-size: clamp(3.4rem, 6.3vw, 6.8rem); font-weight: 400; line-height: .98; letter-spacing: -.052em; }
.hero-lede { max-width: 760px; margin: 2.4rem 0 0; color: var(--muted); font-size: clamp(1.1rem, 1.5vw, 1.35rem); line-height: 1.6; }
.hero-actions { display: flex; gap: .8rem; margin-top: 2.4rem; flex-wrap: wrap; }
.button { display: inline-flex; align-items: center; justify-content: center; padding: .95rem 1.35rem 1.02rem; font-family: var(--font-display); font-size: 1.05rem; font-weight: 600; letter-spacing: -.018em; }
.button-primary { background: var(--purple); color: white; }
.button-primary:hover { background: var(--red); }
.button-secondary { border: 1px solid var(--line); background: rgba(255,255,255,.5); }
.hero-note { border-top: 3px solid var(--red); padding-top: 1.5rem; }
.hero-note-mark { color: var(--purple); font-family: Georgia, serif; font-size: 2.6rem; }
.hero-note p { color: var(--muted); font-size: .95rem; line-height: 1.75; }

.section { padding: 7rem 8vw; }
.section-intro { display: grid; grid-template-columns: .65fr 1.35fr 1fr; gap: 3vw; align-items: start; }
.section-intro h2, .kazakhstan h2, .founder h2, .contact h2 { margin: 0; font-size: clamp(2.6rem, 4.2vw, 4.8rem); font-weight: 400; line-height: 1.02; letter-spacing: -.04em; }
.section-intro > p:last-child, .kazakhstan-copy > p, .founder-copy > p, .contact > p { color: var(--muted); line-height: 1.75; }
.service-grid { display: grid; grid-template-columns: repeat(2, 1fr); margin-top: 5rem; border-top: 1px solid var(--line); border-left: 1px solid var(--line); }
.service-card { min-height: 360px; padding: 2.2rem; border-right: 1px solid var(--line); border-bottom: 1px solid var(--line); display: flex; flex-direction: column; }
.service-card > span { color: var(--red); font-size: .76rem; font-weight: 800; }
.service-card h3 { max-width: 520px; margin: 3.5rem 0 1.2rem; font-size: clamp(1.75rem, 2.5vw, 2.65rem); font-weight: 400; line-height: 1.05; }
.service-card p { max-width: 620px; margin: 0; color: var(--muted); line-height: 1.7; }
.service-card a { margin-top: auto; padding-top: 2rem; color: var(--purple); font-family: var(--font-display); font-size: 1rem; font-weight: 600; }
.dc-simulator { margin-top: 2.5rem; padding: 2.1rem 2.2rem; display: grid; grid-template-columns: 1.1fr 1fr auto; gap: 3vw; align-items: end; background: var(--paper); border-left: 3px solid var(--red); }
.dc-simulator .eyebrow { margin-bottom: .75rem; }
.dc-simulator h3 { margin: 0; font-size: clamp(1.7rem, 2.4vw, 2.5rem); font-weight: 400; letter-spacing: -.035em; }
.dc-simulator > p { margin: 0; color: var(--muted); line-height: 1.65; }
.dc-simulator > a { color: var(--purple); font-family: var(--font-display); font-size: 1rem; font-weight: 600; white-space: nowrap; }

.kazakhstan { display: grid; grid-template-columns: 1fr 1fr; gap: 8vw; background: var(--purple-deep); color: white; }
.kazakhstan .eyebrow { color: #ff6a62; }
.kazakhstan-copy > p { margin-top: 0; color: #d8ccd9; font-size: 1.1rem; }
.kazakhstan-copy ul { list-style: none; margin: 2.5rem 0 0; padding: 0; }
.kazakhstan-copy li { padding: 1.15rem 0 1.15rem 1.7rem; border-top: 1px solid rgba(255,255,255,.18); position: relative; color: #f2eaf2; }
.kazakhstan-copy li::before { content: "→"; position: absolute; left: 0; color: #ff6a62; }

.references { background: var(--paper); }
.section-intro.compact { grid-template-columns: .55fr 1fr 1.2fr; }
.reference-grid { display: grid; grid-template-columns: repeat(4, 1fr); margin-top: 4rem; border-top: 1px solid var(--line); border-left: 1px solid var(--line); }
.reference-grid span { min-height: 90px; padding: 1.3rem; display: grid; place-items: center; border-right: 1px solid var(--line); border-bottom: 1px solid var(--line); color: var(--purple); font-family: var(--font-display); font-size: 1.15rem; text-align: center; }
.text-link { display: inline-block; margin-top: 2rem; color: var(--purple); font-family: var(--font-display); font-size: 1rem; font-weight: 600; }

.founder { display: grid; grid-template-columns: minmax(300px, .7fr) 1.3fr; gap: 7vw; align-items: center; }
.founder-photo { display: block; width: 100%; max-height: 720px; object-fit: cover; object-position: center top; filter: grayscale(100%); }
.founder-lede { font-size: 1.3rem; }
.founder-links { display: flex; flex-wrap: wrap; gap: 1.5rem; margin-top: 2rem; font-size: .92rem; font-weight: 650; }
.founder-links a { color: var(--purple); }
.founder-links span { color: #9a909d; }

.contact { padding: 7rem 8vw; background: var(--red); color: white; text-align: center; }
.contact .eyebrow { color: #ffe4e1; }
.contact h2 { max-width: 900px; margin-inline: auto; }
.contact > p { max-width: 620px; margin: 1.5rem auto 2rem; color: #fff0ee; }
.button-light { background: white; color: var(--purple); }

footer { padding: 2.2rem 4.5vw; display: grid; grid-template-columns: 250px 1fr auto; align-items: center; gap: 2rem; border-top: 1px solid var(--line); }
footer p { color: var(--muted); font-family: var(--font-display); font-size: .94rem; font-weight: 600; letter-spacing: -.012em; }
footer div { display: flex; gap: 1.4rem; }

.brand-study { min-height: 100vh; background: var(--paper); }
.brand-study-header { min-height: 76px; padding: 0 5vw; display: flex; align-items: center; justify-content: space-between; border-bottom: 1px solid var(--line); color: var(--muted); font-size: .78rem; font-weight: 650; letter-spacing: .08em; text-transform: uppercase; }
.brand-study-header a { color: var(--purple); }
.brand-study-intro { padding: 7rem 8vw 5rem; display: grid; grid-template-columns: .55fr 1.5fr .85fr; gap: 4vw; align-items: start; }
.brand-study-intro h1 { font-size: clamp(3rem, 5.4vw, 6rem); }
.brand-study-intro > p:last-child { margin: 0; color: var(--muted); line-height: 1.75; }
.brand-option-list { border-top: 1px solid var(--line); }
.brand-option { padding: 5rem 8vw; display: grid; grid-template-columns: .42fr 1.58fr; gap: 5vw; border-bottom: 1px solid var(--line); }
.brand-option-copy > span { color: var(--red); font-size: .72rem; font-weight: 800; }
.brand-option-copy h2 { margin: 1.2rem 0 .8rem; font-size: 2.6rem; font-weight: 400; }
.brand-option-copy p { color: var(--muted); line-height: 1.65; }
.brand-canvases { display: grid; grid-template-columns: 1fr 1fr; gap: 1rem; }
.brand-canvas { min-height: 240px; padding: 2rem; display: grid; place-items: center; overflow: hidden; }
.brand-canvas .logo-lockup { transform: scale(1.7); }
.brand-canvas-light { background: var(--white); border: 1px solid var(--line); }
.brand-canvas-dark { background: var(--purple-deep); }
.brand-header-simulation { grid-column: 1 / -1; min-height: 72px; padding: 0 1.5rem; display: grid; grid-template-columns: 1fr auto auto; align-items: center; gap: 2rem; background: var(--white); border: 1px solid var(--line); color: var(--muted); font-size: .7rem; }
.brand-header-simulation b { padding: .65rem .8rem; border: 1px solid var(--purple); color: var(--purple); font-family: var(--font-display); font-size: .85rem; font-weight: 600; }
.type-study { padding: 5rem 8vw 7rem; display: grid; grid-template-columns: .42fr 1.58fr; gap: 5vw; background: var(--white); }
.type-study-copy > span, .type-sample > span { color: var(--red); font-family: var(--font-body); font-size: .72rem; font-weight: 800; letter-spacing: .08em; text-transform: uppercase; }
.type-study-copy h2 { margin: 1.2rem 0 .8rem; font-size: 2.6rem; font-weight: 400; }
.type-study-copy p { color: var(--muted); line-height: 1.65; }
.type-samples { display: grid; grid-template-columns: 1fr 1fr; border-top: 1px solid var(--line); border-left: 1px solid var(--line); }
.type-sample { min-height: 340px; padding: 2.2rem; border-right: 1px solid var(--line); border-bottom: 1px solid var(--line); }
.type-sample p { margin: 3rem 0 0; color: var(--ink); font-family: var(--font-display); font-size: clamp(1.55rem, 2.2vw, 2.25rem); line-height: 1.28; letter-spacing: -.025em; }
.type-sample-button p { font-weight: 600; }

@media (max-width: 980px) {
  .site-header { grid-template-columns: 1fr auto; }
  nav { display: none; }
  .hero { grid-template-columns: 1fr; padding-top: 7rem; }
  .hero-note { max-width: 520px; }
  .section-intro, .section-intro.compact { grid-template-columns: 1fr; }
  .section-intro .eyebrow { margin-bottom: 0; }
  .kazakhstan { grid-template-columns: 1fr; }
  .dc-simulator { grid-template-columns: 1fr; align-items: start; }
  footer { grid-template-columns: 1fr; }
  .brand-study-intro, .brand-option, .type-study { grid-template-columns: 1fr; }
}

@media (max-width: 680px) {
  .site-header { min-height: 68px; padding-inline: 1.2rem; }
  .brand .logo-signature { font-size: .72rem; }
  .header-cta { padding: .65rem .75rem; font-size: .72rem; }
  .hero, .section, .contact { padding-left: 1.25rem; padding-right: 1.25rem; }
  .hero { min-height: auto; padding-top: 6rem; padding-bottom: 4rem; }
  h1 { font-size: clamp(3rem, 15vw, 4.3rem); }
  .service-grid, .reference-grid { grid-template-columns: 1fr; }
  .service-card { min-height: 330px; }
  .founder { grid-template-columns: 1fr; }
  .founder-photo { max-width: 420px; }
  .brand-canvases { grid-template-columns: 1fr; }
  .type-samples { grid-template-columns: 1fr; }
  .brand-header-simulation { grid-column: auto; grid-template-columns: 1fr; padding-block: 1rem; }
  .brand-header-simulation > span { display: none; }
  .brand-canvas .logo-lockup { transform: scale(1.15); }
  footer { padding-inline: 1.25rem; }
  footer div { flex-direction: column; gap: .7rem; }
}